As a small organisation with no marketing budget, it's a challenge for East Timor Hearts Fund to spread the word about our work. That's why we are so proud to launch our new cafe partners program, which is now up and running at three Melbourne cafes.
The program is part of our alliance with Wild Timor Coffee, a social enterprise set up by former East Timor peacekeepers to assist coffee growers in Timor-Leste. So far we have three Melbourne cafes on board, Down to Earth Coffee and Tea House in Clifton Hill, Caffe Strada in Ivanhoe and our newest coffee purveyor, Let Me Be Frank in South Melbourne, all of which stock Wild Timor Coffee's excellent product.
Each cafe is doing something a little different. Down to Earth and Let Me Be Frank have a special loyalty card, with donation for each one completed; while Caffe Strada has gone all out and created a special Timorese item on the menu, and will make a donation for each sold (more about this exciting development soon). Wild Timor Coffee is also making a contribution for each coffee card completed, as well as supporting us in other ways.
These are all small businesses operating in a competitive environment, and so we are enormously grateful for their willingness to partner with us.
We're also very grateful to those who have donated services to help us produce our cafe partner marketing materials, photographer Mat Lynn, whose beautiful image of Arminda appears on our new postcard; the talented designers at Struck & Spink; and our very dear friends at bannersaustralia.net.au and HMS Print Management.
So if you're out and about in Melbourne and find yourself in need of caffeination, or if you are lucky enough to have one of these fine establishments as your local cafe, please call in, grab a superb Wild Timor Coffee brew and let the people behind the counter know how much you appreciate their support of East Timor Hearts Fund.